Client Snapshot
- Brand: GO-YO (modern skill-toy)
- Market: Gen Z / Young Millennials (US)
- Timeline: 4 weeks total
- Channels: TikTok, Reels, Shorts
CASE STUDY
GO-YO — Turning a Classic Toy into a Viral Sensation
How Shortform Rush used creator-led content, paid amplification, and rapid iteration to turn nostalgia into modern demand — fast.
Book a Strategy CallWhat We Delivered
- Social-first strategy & creative direction
- Creator sourcing, negotiations & briefs
- End-to-end production & editing
- Paid set-up & scaling (Spark + Meta)
- Analytics dashboards & AI insights
Business Impact
- Breakthrough awareness in a crowded category
- Millions of organic + paid views combined
- Lift in add-to-cart and sales velocity
- UGC momentum continued post-campaign
Objectives
Native Awareness
Launch short-form videos that feel like content — not ads.
Creator-Led Trust
Leverage relatable creators in “skill toy” & “retro” niches.
Revenue Momentum
Turn attention into carts via paid amplification + CRO CTAs.
Speed & Iteration
Ship fast; improve daily with analytics & AI scoring.
Our Approach
Phase 01
Strategy & Creator Recruitment
Social-first playbook → micro-influencers with engaged, brand-safe communities.
- Audience mapping & “where scroll stops” analysis
- Short-list by engagement, audience fit & safety
- Briefs with proven hooks & talk tracks
Phase 02
Content Production & Editing
Unboxings, trick challenges, duet-friendly clips; consistent pacing, captions, ratios.
- UGC + light studio overlays for brand continuity
- Multiple hooks per concept for A/B testing
- Optimized captions, CTAs & metadata hygiene
Phase 03
Paid Social Activation & Scaling
Spark Ads + Meta whitelisting; layered warm, interest & lookalike audiences.
- Frameworks for Spark, Advantage+ & interest stacks
- Budget pacing by theme & audience depth
- Creative rotation rules to avoid fatigue
Phase 04
Analytics, AI & Optimization
Daily dashboards (scroll-stop, 3s hold, completion, saves, A2C); AI scoring guides hooks.
- Creative heatmaps & title/hook scoring
- Full-funnel reporting (platform + GA4)
- Weekly learnings → new briefs → new wins
Ready to turn attention into revenue?
Shortform Rush blends creative, paid media & analytics to engineer growth — on purpose.
Book Your Free Strategy Call